May & Speh acquires Sigma

Article Abstract:

May & Speh Inc., a direct marketing services company based in Downers Grove, IL, recently took over the assets of Sigma Marketing Group Inc., a full service database marketing company based in Rochester, NY. Under the deal, the company will pay $20 million in cash for Sigma's assets, while Sigma in turn will acquire May & Speh common stock. The deal will integrate May & Speh's technology and software development as well as Sigma's affinity for analytics and its ability to develop and execute database marketing programs. The announcement, meanwhile, comes after May & Speh announced that it will be acquired by Acxiom Corp. in August 1998.

On-Line Information Services, Database Vendors, Company Planning/Goals, Licensing/Sales Agreements, Direct Mail Advertising, Direct Mail Advertising Svcs, Database industry, Acxiom Corp., Article, May and Speh Inc., Sigma Marketing Group Inc.

---

Exchange buy puts pressure on CRM rivals

Article Abstract:

Exchange Applications Inc of Boston, MA, announced it will acquire GBI, a Seattle, WA-based electronic-marketing software firm, for $24 million. By acquiring GBI, Exchange will be able to integrate GBI's product into its customer relationship optimization solution. Exchange offers products and services that are designed to help businesses optimize the value of customer relationships across product lines and channels.

GBI

---

Similar abstracts:

• Abstracts: FDX may add surcharge for fuel costs. Merger strengthens firm's CRM offerings. 694 million use internet: ComScore
• Abstracts: Red Cross readies for the holidays. A 10-click plan to prepare for the holidays. A holiday sales checklist for paid search
• Abstracts: Organic Spa aims to soak up subscriptions. Video professor learns marketing lessons well. CN Portfolio snares Yahoo exec
• Abstracts: Well paid sales agents bring you profit. Stress the fundamentals for profit. Prepare for a minimum wage increase
• Abstracts: Postal Service launches mail quality programs. USPS offers consumers more protection. NASCAR Club tunes up benefits for loyal fans

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.