McCann consolidates CRM units into MRM

Article Abstract:

McCann-Erickson WorldGroup has consolidated its customer relationship management and digital soultions business by combining its MRM Worldwide and Zentropy Partners units under one umbrella company. Named, MRM Partners Worldwide, the new company will include the MRM agency network in 33 countries, Zentropy and units that focus on custom publishing, customer knowledge, customer care and online media planning and buying.

Strategy & planning, McCann-Erickson WorldGroup

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MRM loses 'Partners'

Article Abstract:

McCann World Group's MRM Partners Worldwide dropped the word Partners from its name, as part of year-long agency's rebranding and restructuring. The company now is called MRM Worldwide, offering online and offline Customer Relationship Management (CRM).

Organizational nomenclature, Names, MRM Partners Worldwide

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Grey e marketing merges with grey direct NY.

Article Abstract:

The Grey E Marketing has merged with the 11 years old unit Grey DM based at New York. The information about some other advertising agencies is also discussed.

Parent-to-subsidiary activities, Subsidiary-to-parent activities, Remodeling and renovation, Grey Group (New York, New York), Subsidiaries, divisions and units, Internet marketing

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