CDSI mailing exposes bad integrators

Article Abstract:

Central Design Systems Inc, a software retailer based in San Jose, CA, has launched a multi-media marketing campaign to distinguish itself from its competitors in the electronic business integrator market. The campaign includes radio and television spots, telemarketing, print and online advertising and direct mail, and will focus on four major markets, namely San Jose, CA, Seattle, WA, Chicago, IL, and Portland, OR. It is designed around a dunk show that the company will sponsor in each city.

Computer and Software Stores, Computer Software Stores, Software stores, Central Design Systems Inc.

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Microsoft mailing sees response rates soar

Article Abstract:

Microsoft Corp reports a response rate of over 20% for a direct mail marketing campaign for its Campus Agreement 2.0 licensing program. The software package, which is being handled by the company's Higher Education Group, is using an approach designed by Bellevue, WA-based The Hacker Group. Instead of the typical mailing approach of introducing the company and the product, the campaign focuses on what the software package can deliver to the user.

Software Publishers, Computer Software, Microsoft Corp.

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Late mailing hurts DMB turnout

Article Abstract:

The direct marketing industry gathered for the fall Direct Marketing to Business in Chicago, IL. The turnout was even smaller than expected and in comparison to the attendance level in 1999. The reason cited for the smaller turnout was the late registration mailings which went out slightly later than scheduled. Howeer, Direct Marketing Assn and Intertec attributed the smaller turnout to the focus of the majority of attendees at business-to-business shows who are very specific about the sessions.

Direct Mail Advertising, Direct Marketing Services

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