Milkoholics campaign drinks up Diamond Echo
Article Abstract:
Direct Marketing Association's Echo Awards given for innovative advertisement campaigns is discussed. The 'milkoholism' advertisement by Nestle Purina PetCare and the Diamond Echo award for a New Zealand campaign are the focus.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Miscellaneous retail stores, not elsewhere classified, New Zealand, Canada, Innovations, Appreciation, Advertising campaigns, Direct Marketing Association, Pet industry, Echo Awards, Nestle Purina PetCare
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Print ad program measures web push
Article Abstract:
The usage print advertising campaign by InfoUSA Inc. for enabling direct marketers to advertise in newspapers at discounted prices is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
On-Line Information Services, Database Vendors, Advertising and Related Services, Information retrieval services, Print Advertising, United States, Usage, Database industry, infoUSA Inc., IUSA
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Advertising
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