Aggressive spot yields lower costs
Article Abstract:
Bell Sympatico used aggressive call-to-action techniques in a direct-response television campaign for high-speed Internet service which lowered its average cost per order by 25%. Call-to-action measures included constant use of the word 'free' and displays of a toll-free response number.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Music, Magazine Spots Will Use Wink's Remote Order System
Article Abstract:
Alameda, Calif.-based Wink Communications Inc. has signed new deals with New York, NY-based Time Inc. and New York, NY-based Razor and Tie Music. Wink Communications will provide its direct response technology services to allow Time and Razor and Tie to reach 3.2 million households.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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