PeopleSoft launches next-generation CRM solution

Article Abstract:

PeopleSoft Inc, based in Pleasanton, CA, in Jun 2001 introduced a CRM solution called PeopleSoft 8 Customer Relationship Management. The solution allows universal access from any Web device, embedded analytics and seamless integration of enterprise data and business processes. According to PeopleSoft Pres Craig Conway, the company re-architected its current CRM applications to develop a CRM solution based entirely on pure Internet architecture.

PeopleSoft Inc.

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Harte-Hanks, E.piphany ally for CRM

Article Abstract:

Harte-Hanks Inc has launched Allink Connect, a Web-based customer relationship management solutionthat combines its customer and prospect data management, professional services and marketing services with the CRM capabilities of E.piphany's E.5 system. Allink Connect enables marketers to execute relevant communications and attain better responses across all customer touch poins, whether by mail, telephone, e-mail or other media.

Harte-Hanks Inc. (San Antonio, Texas)

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Lifeway Christian stores has E.piphany, raises response rates

Article Abstract:

LifeWay Christian Stores experienced a 25 percent increase in response rates after installing a new database system from E.piphany. It had four million consumers and 100,000 business customers in its database.

Prepackaged software, General services, Product information, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Computer software industry, Software industry, Company systems management, Information management, E.piphany Inc., Databases, Database, CD-ROM catalog, CD-ROM database, Lifeway Christian Resources

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