New database puts PTC seminar mailings ahead of the class

Article Abstract:

Waltham, MA-based Parametric Technology Corp has adopted a new database marketing system that promoted some of its executive conferences which are used to market its technology. The novel system garnered a 5% response rate on a direct marketing campaign. It is expected to increase sales by $15 million to $30 million in 2001. The system was based on the marketing automation tool Aprimo Marketing that allows customers to plan, implement and analyze marketing programs as well as collaborate with agencies and suppliers.

Parametric Technology Corp.

---

Obstacles ahead for reform

Article Abstract:

The United States House of Representatives has passed the new postal services reforms bill 'Postal Accountability and Enhancement Act'. But the Supreme Court's nomination in this bill would create some problems in the implementation. Complete details in this context are presented.

Legal issues & crime, Government regulation (cont), Government expenditures, Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Government regulation, Public Mail & Express Services, Postal Services, Legal/Government Regulation, U.S. Postal Service, Material Handling Equipment Manufacturing, Construction and Related Machinery, Mail Delivery Systems, Postal Service & Subsidies, Planning, Laws, regulations and rules, Economic policy, Postal service, Company business planning, Economic reform

---

PC Postage lets businesses put their stamp on mailings

Article Abstract:

Endicia.com, Stamps.com and Zazzle.com signed contracts with United States Postal Service to launch customized postage stamps. The contracts allow businesses to use such postage stamps for advertising.

Contracts & orders received, Product introduction, New Products/Services, Advertising, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Advertising Activity, US Postal Service, Contracts & orders let, Venture Analysis, Usage, Contracts, Mail-order industry, Mail order business, Business enterprises, Contract agreement, Postage-stamps, Postage stamps, United States. Postal Service, Stamps.com Inc.

Similar abstracts:

• Abstracts: Experian takes campaign to the air(waves). Bally hopes campaign meets its potential. Kmart runs banner ad campaign on the USPS' Zip code lookup page
• Abstracts: USPS begins test of mailing online service. USPS outlines attack on problems. Mailers set their sights on the holiday season
• Abstracts: International posts eye the future. First Class volume is slip-sliding away. Postal regulation vs. mailer incentives
• Abstracts: R2000 rate case makes strange bedfellows. Let's go to the constitution. Illogic in the rate increase
• Abstracts: Fulfillment house grows with order volume. Cheap Web tickets save airlines money, too. System allows desktop printing of airline tickets

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.