Comcast taps G&M for fall mailing
Article Abstract:
Comcast Cable of Maryland has hired the services of Georges and Murray Direct, a Raleigh, NC-based direct marketing communications agency, to supervise a direct mail campaign in fall 1999 launching of digital TV service in the Baltimore, MD, area. Two separate direct mail creative executions, each one comprised of a self-mailer, will be sent to approximately 35,000 households in Oct 1999.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Novus, A. Eicoff & Co. make plans for Great Entertaining
Article Abstract:
Chicago, IL-based A Eicoff and Co, together with Minneapolis, MN-based list management and direct response media buying service Novus Marketing, is joining forces to improve traffic at San Francisco, CA-based Great Entertaining Inc's new online party-planning site called Greatentertaining.com. The $10-million effort includes online and offline advertising as well as direct response television.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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