WCJ finishes restructuring into CRM firm, Bingle says
Article Abstract:
Wunderman Cato Johnson, based in New York, NY, successfully completed its restructuring as a customer relationship management (CRM) company. Jay Bingle, the company's chairman, said CRM means managing the complete client experience to have longer, more profitable customer relationships. The restructuring of the agency resulted in the consolidation of its market operations and appointment of new senior management in Europe, the Middle East and Africa.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Leo Burnett targets Silicon Valley with new agency
Article Abstract:
Chicago, IL-based Leo Burnett Co, which maintains over 270 operating units across 81 markets, formed a new agency called TFA/Leo Burnett Technology Group, which will concentrate in the Silicon Valley area. As president of the new San Francisco, CA, agency, Robert Ahearn will oversee daily operations and all strategic client-development activities. TFA/Leo Burnett will employ a Total Focus Approach to meet the high-tech marketing needs of its Internet-focused clients.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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