Office Depot takes care of business in Japan

Article Abstract:

Office Depot is planning to open eight stores in Japan in 2001 to boost its relatively low brand recognition in the country. The company already has two large stores in japan, one in Gotanda and the other on the Ginza. Its aggressive plan will be to focus on midsize stores that will stock 7,000 to 8,000 items covering almost all of its categories, from paper to technology. Office Depot's acting country manager Gary Steuck declared that retail expansion in Japan is one of the company's top four items for capital investment.

Foreign operations, Office Supplies and Stationery Stores, Stationery & Office Suppl Stores, Office Depot Inc.

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Sitel Japan to open first independent call center in fall

Article Abstract:

Sitel, an Omaha, NE-based global telemarketing company, is preparing to unveil its first independent call center in Kawasaki, Japan in October 1998. Sitel Japan K.K., established in 1996, recently celebrated its second anniversary and is aiming to expand in the market to serve its growing international clients. The subsidiary's marketing strategy is to assist multinationals interested in setting up their business in Japan. Despite the new call center, Sitel will still continue work in NTT's call center operation.

Company Planning/Goals, Telemarketing Services, Telemarketing Bureaus, Parent-to-subsidiary activities, Telemarketing, Article, SITEL Corp.

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Traditional DM flat: e-commerce grows

Article Abstract:

Electronic commerce and home shopping are taking root in Japan, while traditional mail-order businesses continue to struggle with low sales. The Ministry of Post & Telecom reported that e-commerce sales doubled to Y166.5 billion ($168 million) in 1998 and are expected to triple to Y430 billion by the end of 2000. In contrast, 31 major domestic direct marketing companies saw their sales for the first quarter of 1999 decline 1% to Y241.2 billion, according to the Japanese Direct Marketing Association.

Sales & consumption, Electronic Shopping and Mail-Order Houses, Video Retailing Service, All Other Information Services, Mail Order Houses, Home shopping

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