L.L. Bean, J. Crew test strategies in Japan

Article Abstract:

LL Bean and J. Crew Group Inc have adopted new multichannel strategies involving stores, catalogs and the Internet to broaden their appeal to consumers in Japan. For example, LL Bean formed LL Bean International Japan to operate seven regular shops and two outlets, and in fall 2001, the company will debut a Japanese Web site that reflect products sold catalogs and stores. For its part, J Crew introduced a Web site targeted at Japanese consumers and it plans to follow up with a mail campaign.

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US, Japanese firms explore each other's markets

Article Abstract:

Hosiery Corporation of America has established a Japanese branch through its global business unit, HCA International. The company sells private brand hosiery via direct marketing and database analysis. Meanwhile, Japanese natural cosmetics maker Fancle has launched a direct marketing program in California to expand its customer base beyond the traditional Japanese women by including American women as well.

United States, Toilet Preparation Manufacturing, Toiletries & Cosmetics NEC, Knit Goods, Apparel Knitting Mills, Toiletries, Hosiery Corporation of America

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L.L. Bean puts scaled down Japanese business plan in effect

Article Abstract:

L.L. Bean of Freeport, ME, has agreed to turn over majority of its catalog business in Japan to L.L. Bean Japan (LLBJ), a joint venture of Seiyu and Matsushita Electronics and in which L.L. Bean has a 10% stake. Under the licensing agreement, LLBJ will operate L.L. Bean's call center and fulfillment operation. LL Bean will continue to handle marketing and make the creative decisions.

Strategic alliances

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