Online archive lets marketers view others' direct, e-mail campaigns
Article Abstract:
Paradysz Mater, a New York-based provider of direct marketing solutions, will launch on Sep 2000 an online database that consists of direct mail and e-mail promotions from various direct marketing campaigns. The online service, called MarketRelevance.com, is intended to provide direct marketers with a tool to better research their marketplace. The company said that it has alread signed 150 clients through a 15-day trial memberships that allow prospects to access the Web site for free.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Aid for targeting samples debuts
Article Abstract:
Market Logic has unveiled the Sample Logic that will help manufacturers distribute product samples more effectively and increase their return on investment. Sample Logic allows manufacturers access into retailers' databases, match consumers' purchasing history with brand objective and deliver trial sample products. Market Logic VP Mike Starkey said retailers would also benefit from Sample Logic since it would drive foot traffic in their stores and increase sales.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Rich media e-mails draw sales leads
Article Abstract:
SCT a, technology provider for colleges and universisties, has achieved a 30% response rate for a rich media e-mail campaign it conducted for e- Print Reports, which helps schools store student records online. The Malvern, PA-based company disclosed that the responses have led to 125 leads, three of which it has closed. SCT began the campaign in Apr 2001 by sending the e-mails to 4,000 recipients who have pre-registered for one of its conferences, SCT Summit.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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