Open rates are down but conversion is up, doubleclick finds

Article Abstract:

New York base DoubleClick E-mail in its 'Q2 2005 E-Mail Trend Report' has reported a 36 percent decrease in e-mail open rates. The survey also found a strong presence of catalog marketers and conversion rates.

Commodity & service prices, Prices and rates, Company pricing policy, Email marketing

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Some say SEO brings higher ROI, others can't tell, i Prospect finds

Article Abstract:

Search marketers gave a mixed opinion about the usage search engine optimization brings high returns on investments. The survey was conducted by iProspect and Jupiter Research.

Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software, Returns (Retail trade)

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Trends in order processing and fulfillment

Article Abstract:

The new technological and managerial trends in order processing and fulfillment operations of mail order businesses are discussed.

Management dynamics, Management, Forecasts and trends, Market trend/market analysis, Company business management, Order picking systems, Order picking

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