Phobo promotes to niche sites
Article Abstract:
Phobo.com of Irvine, CA, is using a mix of online marketing to drive traffic to its recently launched niche sites, www.boatingonly.com and www.insanitysauce.com. The company is promoting its network of interactive sites by incorporating information and links to them in its e-mail newsletter. The monthly newsletter is distributed to several hundred thousand recipients who opted to receive information and promotions from www.boatersworld.com, www.ritzcamera.com and www.fishingonly.com, among other Phobo sites.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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USA Networks Acquires Expedia
Article Abstract:
New York, NY-based USA Networks Inc. has acquired Redmond, Wash.-based Expedia Inc. The merger, which will add three million new customers to USA Networks' database, is part of the cable TV company's strategy to expand into the online travel sector.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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