Plan advance consent offers carefully
Article Abstract:
Low-priced introductory offers that permit consumers to try high-priced merchandise for little money down is one of the newest trends in direct response television.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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DRTV: the bull in a bear market
Article Abstract:
Short-form direct response television remains a viable marketing tool even in an economic downturn. these are TV spots ranging from 30- to 120 seconds.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Doing more with less-avoid the big DRTV mistake
Article Abstract:
The process of designing a economical direct television advertisement campaign is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Strategy & planning, Management dynamics, Methods, Management, Planning, Advertising campaigns, Company business management, Company business planning, Cost control, Cost reduction
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States, Television advertising
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