Political ties: election boosts sales for DMers
Article Abstract:
American Mind, a direct marketing clothing company and Vineyard Vines, makers of silk ties saw a boost in sales due to political association this election year. The political connection was unintentional but the publicity they got created the awareness of the brand and will last after elections.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Economic aspects, Marketing, Political aspects, Presidents, Company marketing practices, Presidential elections, Textile and clothing industry software
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Maker of vintage sports jerseys seek online appeal
Article Abstract:
Details of online marketing done by Mitchell & Ness targeting male consumers under age 35, on the company's website are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Targets & Markets, Analysis, Target marketing, Internet marketing, Mitchell and Ness Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Clothing industry
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