Poll: Americans find unsolicited mail irritating

Article Abstract:

US direct mail marketers were able to comment on the results of a survey by the Consumer Federation of America that indicates that 78% of US consumers find 'junk mail' irritating. Direct marketers contend that, although some people do find direct mail irritating, the fact is that a large number of people actually buy products because of such mails. Direct mailers noted that it is important to classify the responses of varying demographics in terms of age, education or income.

Public affairs, Direct Mailing Services, Mailing services, Direct mail advertising

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Pitney Bowes offers small businesses mail discounts

Article Abstract:

Stamford, CT-based PitneyWorks.com is offering a 1-cent discount off the new single-piece postage rate to its ClickStamp Online Internet postage customers. The mail and messaging management vendor is launching the program to help small businesses beat the postage rate increase. The offer is for mailers who send up to 5,000 pieces in 2001 and is open to current customers and those who register at the PitneyWorks Web site, www.pitneyworks.com, before Jan 31, 2001.

Marketing procedures, Direct Mail Advertising Svcs, PitneyWorks.com

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Study: Data Curbs May Lift Mail Rates

Article Abstract:

A new report from the Direct Marketing Association has criticized proposed legislation that would allow the U.S. Postal Service to place limits on commercial mail. The report said that direct marketing companies have used technology that has made commercial mail more efficient.

Government domestic functions, Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Research Findings, Postal Services, Direct Marketing Services, Direct mail advertising services, Direct Marketing, Postal service

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