Mokrynski partners with co-op
Article Abstract:
Mailing list services Mokrynski and Assoc is entering into a partnership agreement with e-commerce co-op site Prefer.com. The transaction involves the marketing of Prefer.com's business model to Morkryski's catalog clients. Prefer.com providers catalogers with an online database of consumer buying behavior across multiple books which it derived from its members who contribute their data into the database. The firm's business model is comparable to that of Abacus Direct Corp which was purchased by DoubleClick.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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JC Whitney, J.D. Power Clubs partner
Article Abstract:
LaSalle, IL-based automotive parts catalog house JC Whitney and Co Inc has forged an alliance with J.D. Power Clubs, which is a service for consumers who are purchasing cars. Terms of the deal call for J.D. Power Clubs' Internet-based carclub.com division to operate a co-branded JC Whitney car club that will provide JC Whitney's customers with automotive information and resources, such as car selection assistance, insurance, maintenance and used car selling services.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Prefer Network begins testing database
Article Abstract:
New York-based Prefer Network is offering selects in Jan 2001 to clients who signed early for the testing of its cooperative database which will be launched on Feb 15, 2001. The company offers its clients, mostly catalogers, an online database of consumer buying behavior across multiple books. The model is aimed at helping catalogers upsell and cross-sell by providing consumers with a single database of clients' products at ww.prefer.com.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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