Product claims: the same rules apply online
Article Abstract:
The guidelines to be considered by online marketers while promoting the sale of dietary supplements are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Marketers need to beware of adware
Article Abstract:
The legal aspects that should be considered in online product advertising campaigns are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
An online shopper bill of rights
Article Abstract:
A focus on legal rights of online customers is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Privacy: the next big opportunity for marketers. 5 ways to waste money with PPC
- Abstracts: Yahoo teams with Symantec for online security. Google, eBay reach international ad deal
- Abstracts: Millard Webserts target online shoppers. 'Tis the season to make holiday plans. Looking for convergence in all the wrong places
- Abstracts: Postal Service launches mail quality programs. USPS offers consumers more protection. NASCAR Club tunes up benefits for loyal fans
- Abstracts: 5.4% rate case sent to the PRC. Utility pays $900,000 for illegally sharing customer data. Target case raises bar for web business