Proximity leads Caples with 2 best of shows
Article Abstract:
BBDO Europe of France and Proximity London has won the Maxwell Sackheim Award for Best Show at the 27th annual John Caples International Awards of year 2005. Details of the awards are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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That was a good show
Article Abstract:
The good response to Direct Marketing Association's conference in San Francisco is discussed. The conference's focus on use of blogs, mail, multichannel etc, is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Target Quaffs Echo for Guinness work
Article Abstract:
Direct marketing strategy followed by Guinness Brewing is discussed. The campaign won Direct Marketing Association's Diamond Echo award for 2005.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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