Danish newspaper's e-mails, readers panel boost loyalty
Article Abstract:
EkstraBladet, a Denmark based newspaper agency introduced a new marketing technique of using e-mails to gauge readers' opinions and created a panel of readers. The newspaper enhanced its services as well the newspaper circulation in the declining newspaper marketusing this methodology.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Denmark, Marketing procedures, Advertising, Advertising and Related Services, Newspaper Advertising, Methods, Marketing, Newspaper publishing, Company marketing practices
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Print journal eye tomorrow's news today
Article Abstract:
The trend based coverage of news by news papers with relation to online versions of news papers is presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
United States, Forecasts, trends, outlooks, Newspaper Publishers, Analysis, Forecasts and trends, Newspapers, Market trend/market analysis, Current events
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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