Reader's Digest announces reorganization

Article Abstract:

Reader's Digest Association Inc. of Pleasantville, NY, will undertake a major reorganization and changes in senior management. The company states that its operations will be streamlined into four business units: the US magazine publishing group, international magazine publishing group, global books and home entertainment group, and QSP Inc., the school and youth fundraising business. The reorganization is reportedly part of a three-stage plan to steer the company back to profitabilty following weak earnings and weak response to its promotions.

Company Planning/Goals, Periodical Publishers, Management development, Company Personnel, General & Consumer Periodicals, Periodical publishing, Reader's Digest Association Inc., General interest magazines, Article

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AIM resolutions good first step

Article Abstract:

The Council for Responsible E-Mail of the Assn for Interactive Media (AIM) passed six resolutions that might settle differences between the organization's two factions. Previously, several e-mail companies were thinking of forming their own association after AIM's parent organization, Direct Marketing Assn, refused to discuss opt-out e-mail marketing. The two factions consist of online companies that want AIM to endorse opt-in e-mail and traditional direct marketing companies that are against it.

Business Associations NEC, Business Associations

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Behind the DoubleClick merger: will it be the DoubleClick e-mail network

Article Abstract:

DoubleClick's proposed acquisition of Abacus Direct hints about the seriousness of DoubleClick's intention to create an e-mail network. DoubleClick is known for its banner advertising, but apparently is taking a hard look at e-mail with the knowledge that direct marketers will be one of its revenue generators. DoubleClick has reportedly been talking with several e-mail service bureaus and at least one e-mail list company.

Asset sales & divestitures, Advertising and Related Services, Advertising, DoubleClick Inc.

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