SUGGing and FRUGGing: practices as ugly as they sound
Article Abstract:
The use of market research strategy by email marketing firm Return Path Inc., to study consumer preferences, is discussed. The company's strategies, namely SUGGing or 'selling under the guise of research' and FRUGGing or 'fundraising under the guide of research', are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Forecasts, trends, outlooks, Market Research, Market Research & Product Development, Analysis, Forecasts and trends, Market trend/market analysis, Marketing research, Consumer preferences, Email marketing, Return Path Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Punchline's e - mail recipents get the joke
Article Abstract:
The punch-line.net of Punchline Network Inc. offers its customers The New Yorker magazine's cartoons for using in their e - mails to the clients. The mails containing cartoon have a 95% open rates and 15% click throughs.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
United States, Management dynamics, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct mail advertising services, Management, Company business management, Direct-mail advertising, Cartooning, Cartoons, Caricatures and cartoons
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Subjects list: United States, Usage, Services, Marketing industry
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