Sales or marketing: Who spilled the leads?

Article Abstract:

The sales team drops most marketing leads, as they are not qualified or ready to deal with at that time. Leads need to be distinguished and nurtured along with good communication strategies to get a final positive decision in oneEs favor. The role of the marketerEs in todayEs world is not just to identify leads, but in collaboration with the sales, the leads have to be qualified and formal communication created so that the leads ultimately generate business.

Forecasts, trends, outlooks, Marketing, Sales Management, Forecasts and trends, Market trend/market analysis

---

Let your leads lead the way to 'yes'

Article Abstract:

A microsite is one of the most powerful ways to interact with leads in a personal way as in business-to-business direct marketing, much of lead management success involves control. Microsites are online worlds, each designed as an integral part of its own mailing or e-mail.

Advertising, Advertising and Related Services, Industrial Advertising, Usage, Evaluation, Internet/Web advertising, Internet advertising, Business-to-business advertising, Business to business advertising

---

Use an emotional appeal to open the executive suite

Article Abstract:

The use of emotional appeal in the sales pitch targeting the C-level executives is discussed. The methodology required to approach C-level executives is discussed.

Management dynamics, Management, Company business management, Corporate officers, Direct selling

Similar abstracts:

• Abstracts: Jobless one month, at White House the next. Industry closely watches court appeal an access
• Abstracts: BTB insert media is the latest focus. Use vertical search engines to increase BTB conversions. Mail withstands BTB's online staff
• Abstracts: 4 levels of 'marketing competence'. 3 lessons for better e-mail messages. Techniques to up subscription renewal rates
• Abstracts: SEM firm treats keywords like stocks. Industry needs to invest in the future
• Abstracts: Mini-catalog heads south with Spanish, Portuguese versions. Bad holiday season forces Brookstone down 21%

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.