Scholarship, Sunrise lists to ALC-NY
Article Abstract:
ALC of New York LLC has been designated as list manager for the Scholarships.com file of more than 1 million registered users and the Sunrise Financial Services file of 720,000 bankruptcy filers. The Scholarships.com file contains postal addresses of students and parents who have registered at its Web site. Selects include geography, gender, self-reported academic and lifestyle information. On the other hand, the Sunrise file contains addresses of individuals who recently filed or have just been discharged from Chapter 7 bankruptcies.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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George-Mann offers food files
Article Abstract:
Freehold, NJ-based George-Mann Assoc Inc has taken over management of the Sarabeth's Kitchen and The Great Valley Mills catalog files of food buyers. Sarabeth's Kitchen has over 27,000 last-12-month buyers of pies, pastries, cakes, cookies, muffins and spreadable fruits. The file is 45% female and has an average order of $40. The Great Valley Mills catalog file has over 17,000 last-12-month buyers of smoked and dried meats, cheeses, fruit butters and stone-ground mixes.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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From DM to dot-com and then back again
Article Abstract:
A number of direct marketing (DM) professionals are returning to traditional DM companies after a stint at Internet marketing firms. Attracted to the dot-com companies by the promise of money and excitement, these DM professionals now realize the importance of stability that is part of the foundation of offline DM firms. Nonetheless, the Internet will remain the fastest-growing medium, affecting the whole DM industry in positive ways.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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