Schubert wins prism eSolutions business
Article Abstract:
Prism eSolutions LLC has named Downingtown, PA-based Schubert Communications Inc as its agency of record. Schubert will be responsible for advertising, direct marketing and public relations services for Prism. BlueBell PA-based Prism offers quality, compliance and enivronmental management systems consulting, and online knowledge and training support services. The company has consultants with expertise in vertical niches including telecommunications, healthcare and medical, government and Dept of Defense, chemical processing and education.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Temerlin wins Park Place
Article Abstract:
Park Place Entertainment has awarded its direct marketing account to Dallas, TX-based Temerlin McClain. Park Place has put Temerlin in charge of building customer relationships which is a crucial ingredient for repeat business in the casino industry. Park Place is seeking total brand recognition and chose Temerlin based on advertising work for its casino brands. Temerlin's clients include Subaru of America Inc, Sara Lee apparel, Las Vegas Hilton Properties, Bank of America, Adams Golf, and American Airlines.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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MRM wins Hallmark keepsake ornaments
Article Abstract:
McCann Relationship Marketing Worldwide (MRM) has been selected relationship marketing agency by Hallmark Cards Inc for its Hallmark Keepsake Ornaments line. MRM will drive short-term consumer conversion and long-term brand loyalty for Hallmark Keepsake Ornaments. According to Tracy Owens, MRM's executive VP and general manager in New York, NY, Hallmark wants MRM to increase loyalty for the Hallmark Keepsake Ornaments and to generate new customers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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