Sidestep moves straight into online travel battle

Article Abstract:

SideStep Inc., a travel search engine recently conducted a consumer survey targeting the heavy travelers on its list in a move to enhance its performance and service, to give maximum benefit to the consumer while buying travel over Internet. It has changed its tag line marginally to oThe travelerEs search engine o making it more personal and consumer benefiting, which has brought about a large difference in the attitude of its consumers. SideStep has also tied up with various marketing partners for the consumers benefit, and appointed a PR Agency to create awareness about the company.

Marketing procedures, Lodging & Tourist Services, Accommodation, Passenger Transportation Arrangement, Marketing, Travel industry, Company marketing practices, SideStep Inc.

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Ad consultant sees change in search process

Article Abstract:

Relations between clients and agencies have changed due to lack of trust between both. Transparency, and honest work can make a large difference to the relationship and marketers are making an effort to change, as a healthy client- agency relations produce great work. A change in the search process, before awarding an account to an agency may resolve a lot of the problems.

Forecasts, trends, outlooks, Contracts & orders received, Advertising agencies, Management dynamics, Agencies, Contracts & orders let, Management, Forecasts and trends, Contracts, Market trend/market analysis, Advertising, Contract agreement, Company business management

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