Web game sells value of CPA career
Article Abstract:
The American Institute of Certified Public Accountants has initiated an interactive campaign on music download site MP3.com in partnership with publisher Scholastic Inc. The object of the ads is to interest high school juniors and seniors in careers as CPAs.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Use of services, Contracts & orders received, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, New Electronic Marketing, Publishing industry, Scholastic Corp., CNET Networks Entertainment. MP3.com
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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ShopNBC revamp targets rivals, ups marketing
Article Abstract:
Value Vision has dropped its brand name and adopted ShopNBC for its television marketing line of products. The company is targeting the market leaders QVC and Home Shopping Network through its aggressive marketing activities.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Organizational nomenclature, Marketing, Names, Company marketing practices
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Home shopping
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