Equifax to unveil TotalSource solutions

Article Abstract:

Equifax, based in Atlanta, GA, will launch its TotalSource Solutions suite of database marketing tools at the 83rd annual conference of the Direct Marketing Assn in New Orleans, LA, in the third week of Oct 2000. TotalSource Solutions comprises eight products and services for the company's customers, namely TotalSource Data Enhancement, Claritas' ACE- Indicators, TotalSource XL, Hispanic TotalSource, TotalSource Postal Purifier, TotalSource Change of Address, e-Enhancer and TotalSource Invitation to Apply.

Equifax Inc.

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Amergent products scores nonprofit donors

Article Abstract:

Direct marketing company Amergent has unveiled the Portfolio/OS Web-based fundraising database application that enables nonprofit organizations to manage their direct-mails, update donor information and personalize marketing communications. Amergent will host Portfolio/OS and can be accessed through its clients' Web browsers. Every time that a donor's name is added to a house file, Portfolio/OS will check it against other databases for a possible gift or as a prospect for a planned giving.

Amergent

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Software firm wants to bring selectivity to insert media programs

Article Abstract:

Critical Decision Systems devised a sophisticated software program with features of selectivity and specificity for insert media users. Selections enable insert programs to generate more revenue by using more effective methods. A demonstration would be held soon to attract early adopters of the program.

Prepackaged software, New Products/Services, Marketing Management, Administration of Marketing, Computer software industry, Software industry, Product introduction, Influence

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