Segmentation has been very, very good for baseball express
Article Abstract:
Online sports apparel marketing site Baseball Express.com has reported 400 percent increase in its online sales for fiscal year 2004. Successful and effective email delivery and segmented e-mail marketing are said to key factors.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Newsletters, alerts rev engine's image
Article Abstract:
The features of an e-mail alert system and newsletter issue through web, by GlobalSpec of New York are discussed in the light of its benefits. The in-house e-mail delivery outsourcing strategy also proved worth to the company.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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