Telemarketing's mission:impossible or difficult?

Article Abstract:

Telemarketing services need to find effective ways by which they may alter consumer perceptions of them as an annoying industry. Hardly an issue of the publication DM News goes by without something negative being reported about the teleservices sector, and these comments typically involve calls for legislation at the state or Congressional level. Two of the biggest problems telemarketers need to address include the problem of predictive dialers, and do-not-call lists. Perhaps one solution for the industry to develop a new image is to halt outbound-calling outright and induce consumers to call them or visit their Web sites.

Marketing procedures

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No-call list is here to stay

Article Abstract:

After Supreme CourtEs denial to hear the case of ATA (American Teleservices Association) regarding the no-call list, it is clear that the list is going to stay. ATA should create a regulatory system for inbound calls before it faces the same situation as it did for outbound.

Strategy & planning, Business Associations, Trade Associations, Planning, Trade and professional associations, Company business planning, Industry association information

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DNC a year later

Article Abstract:

The registry of the no-call list took a long time in getting enforced and itEs been one year since the DNC list became operational. There has been some call center closures attributed to the list, but the impact has not been as huge as it was predicted to be.

Other Justice, Public Order, and Safety Activities, Privacy, Editorial, Privacy issue

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