BET.com offers channel for home buyers
Article Abstract:
BET.com has launched an Owning a Home channel in May 2001 with Fannie Mae, Cendant Mortgage and HomeSide Lending. The channel gives the home-buyer- focused companies an online venue to reach the African-American market. On the consumer side, the channel provides home-mortgage information for the first-time buyers and current homeowners and allows visitors to apply for a mortgage loan online or via telephone.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Realtor's Bid for Web Leads Pays Off
Article Abstract:
Southfield, Mich.-based Seligman and Associates Inc. hopes to increase its Web site traffic by 25% through a deal with search engine company GoTo.com. The deal, which will allow Seligman and Associates to control several keywords, will raise the profile of five affiliate Web sites operated by the real estate company.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Haband gets a chill from campaign. Test will see which e-mails age best. Time aims to boost minority readership
- Abstracts: Northwest Airlines promo take off with multimedia e-mails. Clif Bar Reaches Women With Friend-to-Friend Mailing
- Abstracts: Mall to arms. Reining in the Trojan horses. Defective vision
- Abstracts: Misunderstood intentions. Settling for a quiet life. A declaration of war
- Abstracts: Charity's fundraising expenditures questioned. Charities mobilize fundraising efforts for relief