DRTV growth outpaces the Internet
Article Abstract:
According to TNS Media Intelligence, the advertising campaigns on Direct Response Television have increased 20 percent in first quarter of 2005. The segment has exceeded internet advertising expenditure.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Consumer-generated media connects people
Article Abstract:
The usage of consumer generated media technology (web blogs) as effective marketing tool is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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