This Grow Boating effort needs more transparency

Article Abstract:

At the Grow Boating, a joint session of Transamerica Distribution Finance Co., and the National Marine Manufacturers Association, three areas of focus were identified. They are product standards and quality, timely and accurate retail sales statistics, and marketing strategy and research. The need for proper and timely communications in the task forces attending to these areas of focus is discussed.

Business Credit Institutions, Commercial finance companies, Communication, Communications, Transamerica Distribution Finance Corp.

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Grow Boating's ready to sail and you can still hop aboard

Article Abstract:

NMMA (National Marine Manufacturers Association)'s new Grow Boating advertising campaign has passed the consumer testing survey. Complete details of promotional campaign, which is aimed to increase the interest of boating among the people, are discussed.

Marketing procedures, All Other Amusement and Recreation Industries, Recreational Boating, Boats and boating, Boating, Customer relations

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