AOL Canada in sweeping drive to boost membership

Article Abstract:

AOL Canada Inc has embarked on a campaign to increase its online customer base by engaging in a direct marketing effort. The firm, which has only 130,000 subscribers in Canada, has launched its campaign with a television advertising campaign, followed by the distribution of 500,000 CD-ROM copies of its AOL 5.0 software. In addition, millions of copies of the software will also be distributed to newspapers and magazines nationwide.

On-Line Information Services, Videotex & Teletext, AOL Canada Inc.

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Coalition-based loyalty program set to launch

Article Abstract:

Consumer Economic Opportunities Inc of Canada will launch a coalition- based loyalty marketing program in the latter part of February 2000 that will cover 25 major product categories. The program, named Creditz, will give consumers a credit for every dollar they spend at a participating firm and this can be redeemed at any of the coalition's partners.

Direct Marketing Services, Direct Mail Advertising, Direct marketing, Consumer Economic Opportunities Inc.

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TimeLine Media to target DM prospects at gas pump

Article Abstract:

TimeLine Media Corp, based in Kitchener, Ontario, is betting on the success of its Internet-based, full-motion, full-audio TV monitors at gas pumps to boost advertising revenues. The place-based TV network allows the display of full-motion ads that should be noticed by motorists refueling. TimeLine intends to further improve the system, with scanners that will determine different types of vehicles to discern the type of ads to transmit.

Other Services Related to Advertising, Advertising Services NEC, TimeLine Media Corp.

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