Shoe company tries infomercial to run up sales
Article Abstract:
Power Athletic Footwear has launched a 30-minute infomercial for its 3- year-old athletic shoe, Power Anthro. The company's objective is to revitalize lagging sales of the shoe with replaceable midsoles. The long- form medium provides Power Athletic Footwear with time to explain the technology behind the shoe and to educate consumers. The infomercial includes product demonstrations, aninated descriptions of the replaceable midsole technology and user testmonials.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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TriStar shoots Steam Bullet long-form for international sales
Article Abstract:
TriStar Products is planning a long-form infomercial for its Steam Bullet, a smaller version of its Steam Buggy cleaners. The 30-minute TV spots would be aired in Japan, France, South Korea, the Netherlands and Belgium, and would feature homeowners using the Steam Bullet in cleaning bathrooms, kitchens, windows, upholstery and automobiles. The Steam Bullet includes a high-pressure steam jet nozzle, scrub brush, squeegee, fabric steaming attachment, measuring cups for water and terry cloth cover.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Tarkenton scrambles for DRTV sales
Article Abstract:
Pre-Paid Legal Services, a national network of lawyers offering discount legal services, has launched its first direct response television campaign in May 2001. The national campaign, which has Hall of Fame quarterback Fran Tarkenton as spokeman, will recruit sales associates through a 30- second, 60-second and two-minute ads. The ads, which will run on both cable and syndicated networks, also include user testimonials.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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