S&E Direct to handle Kampgrounds account

Article Abstract:

Kampgrounds of America (KOA) has selected Sports and Entertainment Direct (S&E Direct) to handle its $500,000 direct marketing promotions account. KOA manages more than 500 campgrounds in the US and Canada, which is visited by 25 million overnight campers annually. S&E Direct's first customer retention effort will consist of the KOA Welcome Bag campaign, wherein 500,000 bags containing samples and product information would be distributed to campers.

Campgrounds, RV (Recreational Vehicle) Parks and Campgrounds, Kampgrounds of America Inc.

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Catalyst Direct wins $2 million TUMI account

Article Abstract:

TUMI Luggage has designated Catalyst Direct Inc as its agency of record for its $2-million direct marketing account. Catalyst will be responsible for increasing TUMI's market share and building its customer database. It will provide TUMI with direct marketing services such as direct marketing planning, database profiling and analysis, creative and production management. TUMI is a manufacturer of upscale luggage items in major department and specialty stores across the US.

Luggage Manufacturing, Luggage ex Plastic, Leather luggage, TUMI Luggage Inc.

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Great Lakes Publishing taps Wolf Direct to build circulation

Article Abstract:

Great Lakes Publishing has outsourced its direct marketing functions to Wolf Direct Marketing Cleveland, which will be tasked with boosting subscription and newsstand sales for Great Lakes' periodicals. Wolf Direct will build Great Lakes' circulation through acquisition programs such as direct mail and free-standing inserts in Sunday newspapers; via retention efforts such as testing renewal and invoice series; and through cover wraps.

Periodical Publishers, Special Interest Periodicals, Special interest magazines, Great Lakes Publishing Co.

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