Two US marketing firms move overseas

Article Abstract:

Rhea and Kaiser of Naperville, IL, and Memberworks of Stamford, CT, have embarked on an overseas expansion program in an effort to better serve the needs of their multinational clients. Both marketing communications firms believe their moves will provide clients the right blend of US-based marketing expertise and local capability. Rhea and Kaiser has formed a partnership with Global Communications Network, a European agency network. Memberworks has opened an office in London, which it hopes will be a springboard for further overseas expansion.

Advertising Agencies, Rhea and Kaiser

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GNC pumps up marketing

Article Abstract:

Pittsburgh based specialty retailer of nutritional supplements GNC Corp. has increased its marketing campaign by effectively using customer-centric database solutions. Complete details in this context are presented.

FOOD AND KINDRED PRODUCTS, Usage, Natural foods industry, Health foods industry, Databases, Database, General Nutrition Companies Inc., CD-ROM catalog, CD-ROM database

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DMA improves its database marketing

Article Abstract:

The new infrastructure developed by the Direct Marketing Association with the help of ARGI is presented.

Contracts & orders received, Computer and Data Processing Services, Contracts & orders let, Computer services industry, Information technology services industry, Contracts, Contract agreement, Direct Marketing Association

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