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Construction and materials industries

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Customer file dynamics in a multichannel world

Article Abstract:

An analysis on comprehending customers' behavior, which drives the multichannel strategies retailers to increase their business, is presented.

Author: Hillstrom, Kevin
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Retail Trade, Retail industry, Marketing, Company marketing practices

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No turning back for multichannel database marketing

Article Abstract:

The problems and solutions of multichannel database marketing with relation to customer behavior are analyzed.

Author: Hillstrom, Kevin
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Database marketing

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Four reasons why your business should blog next year

Article Abstract:

A study on business blogging with relation to consumer behavior is presented.

Author: Hillstrom, Kevin
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Usage, Weblogs, Blogs

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Subjects list: United States, Forecasts and trends, Market trend/market analysis, Consumer behavior, Consumer behaviour, Analysis
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