Nail: Current e-mail practices hitting plateau
Article Abstract:
Forrester Research's principal analyst Jim Nail urged online marketers to implement enhanced practices and make some constructive changes in e-mail marketing. He discussed about permission profligacy, the need for shifting from mass marketing to e-mailing targeted groups, and from campaigns to dialogues. He cited the examples of the companies Amazon, IntraWest and eBay for their better practices.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
AOL Moviefone targets teens with Loup deal
Article Abstract:
AOL Moviefone, an arm of America Online Inc that offers online, phone and wireless movie listings, information and ticketing, has formed a partnership with The Loup Network, to penetrate the latter's teenage market. The Loup Network provides free private voice mail, live voice chats, instant messaging to members and other entertainment news relevant to young audiences.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Experian bolsters marketing business with hire
Article Abstract:
Data services firm Experian has appointed Mark Parise, of Information Resources as president of its marketing service. Parise will succeed outgoing president Deborah Zuccarini.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Poll: Americans find unsolicited mail irritating. Pitney Bowes offers small businesses mail discounts. Study: Data Curbs May Lift Mail Rates
- Abstracts: Video stream ads hit WWF site. Campaign builds ethernet bridges
- Abstracts: WebMD may spend $50M in stock buy-back. Barnes and Nobel gets magazine subscription business with Enews deal. Buddy Lee Gets Star Status In Back-to-School Campaign
- Abstracts: Test will see which e-mails age best. BET.com offers channel for home buyers
- Abstracts: Leon Henry announces BTB beauty files. List firms work to limit downturn. Edith Roman boosts trade pub files