USPS program gets stamp of approval

Article Abstract:

The US Postal Service (USPS) recently began a nationwide marketing initiative to schools across the US, in order to entice young stamp collectors. The USPS' "Celebrate the Century" program, which will run through early-1999, is driven by the aim of educating children about the 20th century, and will enable students to vote on the people and events they consider to be the the most significant in each decade. The USPS has already sent 200,000 fourth- and fifth-grade teachers with the first of six cross-curricular learning kits, featuring the most important people, places and events of each decade, and the 15 winners as chosen by students from each decade will be put on commemorative stamps which the USPS will issue as a sheet of 150 in the year 2000.

Marketing/Advertising Methods, Postal Service, US Postal Service, Print Media, Demographics, Slogan, Article

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E-mail newsletter spurs BTB leads for Web firm

Article Abstract:

Sevista, based in Atlanta, GA, in May 2001 sent an e-mail newsletter, which promotes its eCampaignManager to midsize companies, that received a click-through rate of almost 20%. The newsletter was sent to 1,200 chief marketing officers and vice presidents of marketing at retail, marketing, high-technology and media companies. ECampaignManagers is a Web-based tool that allows users create e-mail marketing campaigns, conduct surveys, sent alerts, track responses and tabulate results in real time.

Sevista

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BTB site's aim is better customer service

Article Abstract:

Pacific Trail, a sportswear maker, launches a business-to business Web site.

Men's & Women's Sportswear, Cut and Sew Apparel Manufacturing, APPAREL AND OTHER TEXTILE PRODUCTS, New Electronic Marketing, Sportswear, Pacific Trail Inc.

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