WPP's Millward Brown merges with DRI

Article Abstract:

The WPP Group intends to buy Los Angeles, CA-based advertising research firm Diagnostics Research International and merge it with its wholly-owned subsidiary Millward Brown. The merger will make Millward Brown, based in Napierville, IL, the biggest advertising copy testing firm in the US. Observers say the combination is an ideal marriage for Millward Brown counts several Fortune 500 companies among its clients.

Asset sales & divestitures, Acquisitions & mergers, Marketing Research and Public Opinion Polling, Market Research Services, Diagnostics Research International

---

Custom cookbook company finds right recipe for CRM success

Article Abstract:

Favorite Recipes Press has made effective use of ERP (E nterprise Resource Planning ) and CRM (Customer Relationship M anagement) systems to guide non-profit groups, companies and individuals to create, produce and market their cookbooks. The functioning and technology used is elaborated.

General services, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Usage, Business management software, Company systems management, Information management, Customer relationship management software

---

Custom pubs find niche in U.S., Britain

Article Abstract:

According to Custom Council Publishing Council, the consumer magazine industry in the United States and Britain is facing immense competition from internet publishing services. Complete details of this study are presented along with statistics.

United Kingdom, Market share, Analysis, Electronic publishing, Consumer preferences, Electronic publication, Periodicals, Company market share, Periodical circulation

Similar abstracts:

• Abstracts: Nike London pledges to 'Run a Year'. Cadbury Adams breaks effort for Bubblicious. Inter/Media fattens up on Hollywood Diets
• Abstracts: Customer Opportunity Advisor. BrightSuite: simple but intuitive. IlinkONE not all things to all people
• Abstracts: Is e-mail deliverability overrated? Turn traffic into customer relationships. Integration of e-mail with other channels needs work
• Abstracts: Marine group props up Brunswick bottom line. Brunswick reports increased sales
• Abstracts: Toy company makes a leap into catalogs. Santa's secret to marketing success

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.