CDT blasts DoubleClick's profiling effort

Article Abstract:

DoubleClick is under fire from privacy advocates for its efforts to profile consumers on the Internet. The Center for Democracy and Technology (CDT) is criticizing DoubleClick's project to combine online consumer behavior on about a dozen DoubleClick client sites with offline catalog purchasing data from Abacus Direct Corp. CDT is calling on visitors to its Web site to opt out of DoubleClick's profiling effort.

DoubleClick Inc.

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Show traffic was light but good for some

Article Abstract:

Attendance at Direct Marketing Assn's net.marketing Conference & Exhibition did not meet the trade organization's expectations but delegates said they were pleased with the breakout sessions and the attention they received from the vendors. However, exhibitors at the trade show were disappointed due to thin prospects but admitted the event made up in quality what it lacked in quantity. However, the association's officials were satisfied with the results even if there was a drop in attendance.

Direct marketing

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Worldata debuts Worldatabase Web site, uses contest to build opt-in e-mail lists

Article Abstract:

Worldata, a Boca Raton, FL-based lift company, recently unveiled a Web site that features information on its Worldatabase of 450 lists of 40 million hi-tech direct response buyers. In conjunction with the new site, the company has launched an online sweepstakes offering daily prizes to lure traffic. It has also implemented a similar contest to gather opt-in e-mail addresses at 1SmartSite.com, Worldata's software-download site featuring shareware and software in beta. According to the firm, the 1SmartSite.com e-mail list will initially make up 40,000 to 50,000 consumer names and about 200,000 names within a year.

Marketing procedures, Services introduction, New Products/Services, New Electronic Marketing, Direct Mail List Rental, List brokers, Worldata Inc., Article

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