Character merchandising in food and drink

Article Abstract:

The UK character merchandising market in 1999 was estimated to be worth some 4 billion pounds sterling, of which some 671 million pounds sterling is accounted for by eight food and drink sectors. The sectors include canned pasta, crisps and snacks, confectionery, carbonates, breakfast cereals, yogurt and chilled pot desserts, sweet biscuits and ice cream. The size of the child population is central to the success of character merchandising, with figures showing that the number of children is declining, except in the 10-14 age group. The top characters include The Simpsons, South Park and Rugrats.

Chocolate and Confectionery Manufacturing from Cacao Beans, Confectionery Products, Fluid Milk Manufacturing, FOOD AND KINDRED PRODUCTS, Yogurt, Snack Foods, Snack Food Manufacturing, Fluid milk, Ice cream and frozen desserts, Ice Cream and Frozen Dessert Manufacturing, Candy & other confectionery products, Ice Cream, Macaroni and spaghetti, Macaroni, Spaghetti & Noodles, Dry Pasta Manufacturing, Nonalcoholic Beverages, Soft Drink and Ice Manufacturing, Usage, Candy, Marketing, Food, Pasta products, Non-alcoholic beverages, Cartoon characters

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The consumer

Article Abstract:

The average British consumer drank only about 3.5 liters of energy and stimulant beverages in 2000. Lucozade was the most popular brand, with Red Bull second. Demographic statistics are given for age, sex, location and other classifications. Only 22% of respondents considered the drinks a good pick-me-up.

United Kingdom, Beverage Manufacturing, Statistical Data Included, Beverage industry, Beverages, Market share, Public opinion, Isotonic beverages, Energy drinks

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