Ice cream
Article Abstract:
The UK take home market for ice cream was worth 460 million pounds sterling in 1994 and is expected to reach 483 million pounds sterling in 1995, rising to 526 million pounds sterling by 1999. Sales are dominated by bulk ice cream, with 45% of the value market in 1994. The fastest growing sector of the ice cream market is premium and super premium ice creams with sales rising by 37% between 1992 and 1994. The take home ice cream market is dominated by branded products, with market leader being Birds Eye Wall's, followed by Nestle and Mars.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1995
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Ice cream
Article Abstract:
The UK ice cream market declined between 1997 and 1998, but prospects for the industry look good. Sales of both take-home and impulse-purchase ice creams are related to weather conditions, and the summer of 1998 was not hot, but ice-cream manufacturers are addressing their weather dependence. They are, for example, introducing flavours which are related to consumers' tastes in winter. They are also restructuring businesses to address identified market sectors. Demographic factors also look set to favour ice cream manufacturers. The market leader is Wall's, but Mars has performed well in the late 1990s.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1999
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