Can Jonny put youngsters in touch with engineering?

Article Abstract:

An examination of how the Engineering and Technology Board is attempting to turn young people on to engineering with a new campaign being run in conjunction with the Association of Science Education, the Institute of Physics and the British Olympic Association. The campaign will aim to engage people aged between 11 to 16 years old by demonstrating the link between engineering, physics and sport and how engineering and physics can be used to improve sporting performance. Examples will include how engineering has helped design sports shoes that help improve the performance of athletes, as well as demonstrating the physical rules that govern things such as the kicks made by soccer or rugby players.

Targets & Markets, Methods, Target marketing

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Industrial ties keep US in prime position--but India is not far behind

Article Abstract:

Am analysis of the world's top 100 universities for engineering and information technology. The University of California, Berkeley tops the listing with a normalised score of 200.00. followed by Massachusetts Institute of Technology with 191.15, Stanford University with 150.71, Indian Institutes of Technology with 149.34 and Imperial College London with 137.87.

Colleges & Universities, Colleges, Universities, and Professional Schools, Colleges and universities, Information Systems & Theory, Universities and colleges, Information technology, Rankings

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It is and it isn't rocket science

Article Abstract:

An overview of the growing problem of falling numbers of students taking physics at A-level and in university. It is argued that role models are not being provided for aspirant scientists and that the physics community as a whole is failing to capture the public imagination about the advances made possible by physicists.

Marketing, Company marketing practices

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