Cor blimey, guv, I had half of a first-year class in the back of my cab the other day

Article Abstract:

An examination of how universities are preparing for the introduction of market forces into the higher education sector by improving their marketing skills. Some academics object to the increased role of marketing in higher education, arguing that it is better to invest in quality staff than on presentation. Luton University, which has recently launched a new campaign under the slogan "Together we are amazing", is used as an example of the way universities are increasingly using marketing and the impact that this can have.

Marketing procedures, Advertising, Advertising Activity, Case studies, Marketing, Company marketing practices, Luton University

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Subjects slot into class divide

Article Abstract:

Students from poor backgrounds are less likely than those from more prosperous backgrounds to secure a place on a medical degree course or on a number of other degree courses, according to an analysis by The Times Higher Education Supplement. The analysis reveals that nearly three-quarters of students awarded places on medical courses came from the top three social classes, while in philosophy, history and modern languages the proportion was over two-thirds.

Public affairs, Social aspects, Degrees, Academic, Academic degrees, Social classes, Social class

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Now class, let's get that down in writing

Article Abstract:

Issues relating to the efforts being made by universities and institutions of higher education in the UK to improve the writing skills of students are examined in the light of growing complaints from lecturers that students arrive at university without the ability to construct academic arguments in an essay, with poor grammar and spelling and with an inability to read more than a few hundred words at a time.

Study and teaching, Writing skills

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