Learn from the rising tiger

Article Abstract:

An analysis of the higher education sector in China and how, over the past 25 years, it has undergone a restructuring that could leave it in a better position to compete in the international higher education market than the UK. It is suggested that the decision by the Chinese government to allow the private sector to flourish in the higher education market could leave China better placed to exploit the international market than the UK, where central planning and government control still dominate the sector.

China, Educational services industry

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A unique product that offers value for money

Article Abstract:

As global competition for university students is growing, universities and colleges in the United Kingdom cannot afford to rest on their laurels and rely on their past reputation to attract students. It is argued that higher education in the UK offers value for money via an unrivalled mix of high quality teaching, short, intensive courses and high completion rates but that efforts must be made to maintain the topmost standards if overseas students are to continue to come to the country.

Marketing procedures, Colleges & Universities, Colleges, Universities, and Professional Schools, Services information, Colleges and universities, Targets & Markets, Services, Universities and colleges, Education, Students, Foreign, Foreign students, Target marketing

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