Cogenex: esco with a past, and future

Article Abstract:

Energy service company EUA Cogenex faces a different future as the industry gets deregulated. It has existing contracts with electric utilities for power savings services. However, a new kind of demand-side management is forthcoming and Cogenex is making the changes to adapt to this new situation.

Electric power, Energy conservation, EUA Cogenex Corp.

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Branding: Just do it?

Article Abstract:

The millions spent by energy firms in efforts to create national electricity brands could all be in vain if the states decide to keep retail markets unopened. An aggressive brand, which lets a firm secure market share, can serve as one of a firm's biggest business assets.

Cover Story, Brand name products, Brand names

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Emacs ushers in customer-, marketing-driven industry

Article Abstract:

The 1997 Energy Marketing and Customer Service (Emacs) Conference in Atlanta, GA, was concentrating solely on the selling of energy in competitive retail sectors. Over 200 consultants, power marketers and equipment vendors participated in the event.

Exhibitions

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