Conversations:Jack Reeves: All's Well at Allied; Selling Better, Not Lower

Article Abstract:

Allied Stores Marketing Corporation's program to increase consumer electronics sales by upgrading the line has been very successful. Allied's sales increased 14.3 percent to $3.7 billion in 1983. Allied senior VP Jack Reeves believes that there is a trend in consumer electronics retailing toward better, more expensive merchandise. He believes that consumer electronics retailing is seeing the greatest growth in department stores. His relationships with the manufacturers of consumer electronics are among the best he has with any industry.

Management, Quotations, Executive, interview, Reeves, Jack

---

VCR Hardware Suppliers: Wooing First Time VCR Buyers with Big Name Recognition

Article Abstract:

Manufacturers of VCR hardware believe they can be a strong factor in the tape market. More than fifty per cent of first time videocassette recorder purchasers leave the store without any blank tape. Sony is redesigning its tape packaging. JVC, Canon and Quasar are increasing advertising for their brand name tapes. Some manufacturers believe that the companies that manufacture their own tapes will be the ones that survive a shakeout.

Marketing, Cassette Tape, Retailing, Videotape Recorders, Video Industry, Videocassette Recorders, Brand Name

---

Similar abstracts:

• Abstracts: International markets: will anyone follow Southern into Germany? Can Bruce Kenyon's 'dream team' save NU?
• Abstracts: Demonstration is key. Selling skills
• Abstracts: Compaq, Radioshack announced creative learning centers. Retailers, consumers stock in the promise. Baby boomers propel upscale to the new cycle
• Abstracts: Resists for next-generation masks. WSC Internet policy
• Abstracts: Leverage challenges. Appliance style, tech go global. A powerful year

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.